Aston Martin Celebrates 100th Anniversary with Vanquish Centenary Edition | SENATUS

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Aston Martin Celebrates 100th Anniversary with Vanquish Centenary Edition

15 May 2013

By Scott Campbell

Aston Martin kicked off its year-long celebration of its 100th Anniversary with the unveiling of a bespoke new Centenary Edition Vanquish, representing the British marque's ultimate GT car, showcasing a painstakingly created Centenary Edition specification that will be applied only on 100 each in its model range of V8 Vantage, DB9, Rapide and Vanquish.

Featuring a unique graduated paint finish, solid sterling silver Aston Martin wings badges with tailored 'trans flux' enamel inlay and a special Aston Martin hallmark, the exterior represents an exclusive new celebration of the company's 100-year history.

Aston Martin CEO, Dr Ulrich Bez, played a key role in the creation of the unique paint treatment, tasking Design Director Marek Reichman and his team with the development of a suitably exclusive and desirable specification, adding:

Clearly, the centenary of Aston Martin is a great occasion for our business, our customers, and our fans around the world.

A Centenary Edition Aston Martin is identified inside by its exclusive and luxurious treatment. Deep Soft black leather – previously featuring only in the One-77 hypercar – with contrasting silver stitching, a special silver thread embroidery of the Aston Martin wings in the head restraints and solid sterling silver sill plaques individually numbered with an Aston Martin hallmark are among the features unique to the car.

Each Centenary Edition model will also be supplied with a unique presentation box containing a number of exclusive gifts to mark the first 100 years of the company.

These include two glass keys, two bespoke key pouches made from leather matching the car's interior trim, solid silver cufflinks featuring the Aston Martin script, solid silver Rollerball pen and high quality Bang & Olufsen headphones.

The gift box will also include a silver polishing cloth to help owners ensure the silver centenary wings badges and sill plaques on their car keep their lustre.

The process of creating the unique Centenary Edition paint finish, for instance, clearly demonstrates the brand's commitment to bespoke luxury. Adding an average of 18 hours to a paint process that can already take more than 50 hours to complete, the unique graduated finish is meticulously built by adding special 'tinters' to create the darker inner colour.

This custom-made mixture is then applied to each panel by hand, using a special mini-jet spray gun.

Upcoming Aston Martin Celebratory Events

Some of the highlights of the calendar include:

Le Mans Centenary Parade | 21 to 23 June
At the 24 Hours of Le Mans, guests will get to meet the drivers and other key race team members before visiting the race paddock to see the engineers complete final preparations on our cars prior to the race. On Saturday morning, 100 Aston Martin owners will drive in a parade lap of the iconic La Sarthe circuit in front of 250,000 expectant race fans, with 100 cars representing 100 years of exceptional beauty and engineering excellence.

Centenary Week | 15 to 21 July
Conceived for both owners and enthusiasts of the brandwith a week of activities at the Gaydon headquarters, including factory based events and tours in and around our Warwickshire home, Design Master Classes, “Dine on the Line” experiences and an exhibition portraying each of the 10 decades of the company.

Centenary Celebration | 21 July
The highlight of the centenary celebrations, this unique event marks a joint celebration with the Aston Martin Owners Club, the Aston Martin Heritage Trust, Aston Martin Lagonda Ltd. along with customers, dealers and friends of the marque. The event will take place in Kensington Gardens with the the largest gathering of Aston Martins in the history of the company.

Silverstone Classic | 27 to 28 July
As the official Silverstone Classic celebrated marque, Aston Martin will play a major role in this year's event in honour of our 100 year history. Both Aston Martin and the Aston Martin Owners Club will have extensive car displays representing the company’s eras of development from 1913 through to the present day. A 100 car parade lap of the British Grand Prix circuit on Saturday will be a major highlight of the weekend.

For more information, go to: //www.astonmartin.com/100

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