Bugatti Opens Asia-Pacific Flagship Store in Hong Kong | SENATUS

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Bugatti Opens Asia-Pacific Flagship Store in Hong Kong

15 January 2014

By Scott Campbell

Bugatti has opened its first exclusive showroom in Hong Kong as a dedicated sales representation for the French luxury marque in the Far East and Asia-Pacific region. A Service Center for customers is expected to follow later this year.

Bugatti has more than 30 dealer partners in 19 countries.

Located in the heart of the financial and business district of Hong Kong, the new Bugatti showcase location occupies a two-floor space, themed in reflection of the company's corporate identity and design language.

On the ground floor an exhibition area of 80 square meters behind a curved glass window invites visitors into the world of Bugatti.

On the second floor, the 90 square meter space houses the customer lounge and configuration area, where where prospective Bugatti Veyron owners can choose from an array of colour and trim options for their Veyron Grand Sport.

“Hong Kong is an important location for Bugatti. The new showroom gives us the opportunity to even better look after our customers, and in a more personal way.” says Dr. Stefan Brungs, member of the board of Bugatti Automobiles S.A.S. and in charge of Sales, Marketing and Customer Service, at the inauguration ceremony in Hong Kong last Thursday.

Owner and General Manager of Bugatti Hong Kong Mileson Guo added, “A Bugatti is a moving piece of art. It is a privilege to become a distributor of this fantastic brand. I am very honored to bring Bugatti to Hong Kong, to share the passion of Bugatti in Asia Pacific.”

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