In the universe of prestigious timepieces, deLaCour stands apart as a unique and singular brand. deLaCour’s timepieces are conceived to offer alternative and exclusive creations for those with the confidence to express themselves as individuals.
deLaCour conceives limited edition collections as a result of an independent, self-assured vision, not in response to fleeting fashion trends. deLaCour finds its inspiration in an uncharted future and defines it with exceptional timepieces.
deLaCour’s award winning slogan, “Since Tomorrow” defines a notion of consistently forward-looking modernism, self-expression and refinement.
Each and every deLaCour collection is the result of an authentic and individual journey that the brand takes on without a preordained destination; without preconceived notions or constraints.
deLaCour is proud to announce José Mourinho as their Brand Ambassador and the inspiration of The Mourinho City Ego Collection.
José Mourinho’s confident and courageous character has been the allegorical connection for the development of this Limited Edition Collection. Both José Mourinho and deLaCour have a commonality of courage, drive and fierce independence. They both foster a distinctive craft, an excelled skill and a clear vision that meets and surpasses challenges to transcend the extraordinary and attain the exceptional.
This dynamic collaboration, an exquisite harmony and convergence between deLaCour’s Brand Essence and José Mourinho’s personality is the result of this illustrious Limited Edition Collection.
The Mourinho City Ego Collection transcends a robust yet alluring elegance, destined for the avant-garde whose personality is reflected through the vision that gave life to this unique collection, thus wearing the essence of his personal style.
On 18 January 2011, the moon seemed to shine only on deLaCour’s illustrious Boutique where José Mourinho was interviewed by many newspapers and major magazines from Singapore to London to the Americas.
José Mourinho´s visit to Geneva was unlike any other; flattered by the impeccable attention received by CEO Alfred Terzibachian and head designer, Pierre Koukjian, José Mourinho´s every day public self seemed to have been put aside by him for the evening. He graced the boutique admiring the different collections and priding his own, The Mourinho City Ego Collection.
José Mourinho shared a kind insight of his thoughts of deLaCour with the invited press, "I am embarking on this project because I liked the brand, [deLaCour]. I give little importance to sponsorship opportunities; I can live without them. Except when something captivates me, as deLaCour has."
At an intimate ‘invitation only’ event, where José Mourinho was presented The Mourinho City Ego Collection by CEO Alfred Terzibachian and Head Designer Pierre Koukjian, José Mourinho thanked them and expressed his admiration for The Mourinho City Ego Collection and his views for a bright and successful collaboration with deLaCour.
For more information, go to http://www.delacour.ch