Scarlett Johannson for MOËT & CHANDON

LONDON Moët & Chandon, the champagne of cinema, on March 25th 2009 introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson.

Moët is the very first Champagne House to introduce a Hollywood celebrity ambassador as the face of the world's most loved champagne. 

Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie NEWTON, Joseph FIENNES and Melanie LAURENT

Moët's "Tribute to Cinema" theme infused every detail of the evening, which was held at London's Big Sky film studio. British and international celebrities arrived in "red carpet" attire and were elegantly greeted by House President Frédéric Cumenal. Following the Moët red carpet tradition from the international film festivals the House supports, celebrities were then invited to autograph a Moët & Chandon Nebuchadnezzar, which will be auctioned off in direct support of Scarlett's charity of choice, international aid agency Oxfam and its climate change work. 

Upon entering the studio, guests were instantly plunged into an enchanting sensorial cinema experience, an audio and video projection of the most celebratory moments from iconic films. The pièce de résistance was the fabulous gilded Moët cork in the center of the studio, symbolizing Moët's ability to transform the ordinary into the extraordinary. Around 10:30pm, to the delight and surprise of all present, Scarlett Johansson was revealed as the Hollywood face of Moët & Chandon. Frédéric Cumenal escorted her into the event from the red carpet, where the guests warmly received her. 

Moët and the movies are intrinsically similar, as both share magic with the world and make people dream. Like the movies, Moët is also a powerful and enchanting symbol of celebration, in good times and in these financially difficult times.

"Moët and the movies both tell compelling stories and share authentic emotions with the world," "I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!"

Scarlett Johansson, the Hollywood face of Moët & Chandon.

"Scarlett Johansson was the obvious choice as our ambassador because she, like Moët, has a magical story to tell and makes people dream" "She is a true icon of celebration — refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off"

Frédéric Cumenal, President of Moët & Chandon.

In yet another fabulous surprise following the champagne toast, the gilded cork opened, revealing iconic London trendsetter-cum-DJ Jefferson Hack and Paris-born Jerry Bouthier behind turntables, transforming the studio into a glamorous dance floor, where guests celebrated for the rest of the evening. Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott.

The campaign will include print, outdoor and online advertising, featuring Moët and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.

SENATUS Member Comments

Loading Comments...

Leave a Comment

Newest Articles

The acclaimed American actress will front the luxury watchmaking and jewelry house around the world

Watches & Jewelry

Jessica Chastain is the Piaget Woman

The acclaimed American actress will front the luxury watchmaking and jewelry house around the world.

The British marque provides a modern take on the grand tradition of bespoke fashion with a special edition

Auto Aero & Nautical

Rolls-Royce Motor Cars Wraith "Inspired by Fashion"

The British marque provides a modern take on the grand tradition of bespoke fashion with a special edition.

The star of the 'Divergent' movie trilogy is set to front a global advertising campaign for a new masculine scent from the German luxury label

Beauty & Fragrances

Theo James Announced as New Brand Ambassador for BOSS Parfums

The star of the 'Divergent' movie trilogy is set to front a global advertising campaign for a new masculine scent from the German luxury label.

Articles from Travel & Living

The South African actress fronts the marketing for Melbourne's first six-star residential and luxury retail destination

Charlize Theron Stars in Campaign for Capitol Grand South Yarra

The South African actress fronts the marketing for Melbourne's first six-star residential and luxury retail destination.

The award-winning chef and restaurateur brings a whimsical approach to East-meets-West in his first foray into Singapore

Adrft by David Myers Opens at Marina Bay Sands

The award-winning chef and restaurateur brings a whimsical approach to East-meets-West in his first foray into Singapore.

The Four Seasons hotel group re-imagines the luxury travel experience with the industry's first fully branded private jet experience

Four Seasons Jet Marks Latest Innovation in Luxury Hospitality Experience

The Four Seasons hotel group re-imagines the luxury travel experience with the industry's first fully branded private jet experience.

Photo Albums from Travel & Living

Seen @ Chopard Gold Party 2015

Chopard held its annual soiree during the Cannes Film Festival, with a Gold Party attended by the likes of Adriana ...
10 Photos
By SENATUS Events

Subsix at PER AQUUM Niyama

Subsix at PER AQUUM Niyama in the ‪#Maldives‬ is an underwater restaurant 500 metres out in the ocean and 6 ...
1 Photo
By SENATUS Travel

Miu Miu Opens at Aoyama in Tokyo

Swiss architects Herzog & de Meuron have created a two-storey store for Miu Miu in Aoyama. Check out the copper canopy ...
8 Photos
By SENATUS Travel

Seen @ Opening of DSquared2 Flagship Store in New York City

Designer twins Dean and Dan Caten hosted guests, VIPs and models Fei Fei Sun, Daphne Groeneveld, Jasmine Tookes, Toni Gaarn ...
12 Photos
By SENATUS Events


Videos from Travel & Living

Four Seasons Private Jet

Four Seasons Private Jet Experience is set to be the premium traveller's first-class ticket to the world’s most ...

David Beckham for Marina Bay Sands

Following the first #NeverSettle video commercial for Venetian Macao, David Beckham follows up with another starring appearance in the 2nd ...

The Spirit of Travel by Louis Vuitton

Sailing towards the horizon, searching for adventures on a drifting pier: this is the spirit of travel for which the ...

All Rights Reserved. SENATUS © 2015
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.