Scarlett Johannson for MOËT & CHANDON

LONDON Moët & Chandon, the champagne of cinema, on March 25th 2009 introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson.

Moët is the very first Champagne House to introduce a Hollywood celebrity ambassador as the face of the world's most loved champagne. 

Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie NEWTON, Joseph FIENNES and Melanie LAURENT

Moët's "Tribute to Cinema" theme infused every detail of the evening, which was held at London's Big Sky film studio. British and international celebrities arrived in "red carpet" attire and were elegantly greeted by House President Frédéric Cumenal. Following the Moët red carpet tradition from the international film festivals the House supports, celebrities were then invited to autograph a Moët & Chandon Nebuchadnezzar, which will be auctioned off in direct support of Scarlett's charity of choice, international aid agency Oxfam and its climate change work. 

Upon entering the studio, guests were instantly plunged into an enchanting sensorial cinema experience, an audio and video projection of the most celebratory moments from iconic films. The pièce de résistance was the fabulous gilded Moët cork in the center of the studio, symbolizing Moët's ability to transform the ordinary into the extraordinary. Around 10:30pm, to the delight and surprise of all present, Scarlett Johansson was revealed as the Hollywood face of Moët & Chandon. Frédéric Cumenal escorted her into the event from the red carpet, where the guests warmly received her. 

Moët and the movies are intrinsically similar, as both share magic with the world and make people dream. Like the movies, Moët is also a powerful and enchanting symbol of celebration, in good times and in these financially difficult times.

"Moët and the movies both tell compelling stories and share authentic emotions with the world," "I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!"

Scarlett Johansson, the Hollywood face of Moët & Chandon.

"Scarlett Johansson was the obvious choice as our ambassador because she, like Moët, has a magical story to tell and makes people dream" "She is a true icon of celebration — refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off"

Frédéric Cumenal, President of Moët & Chandon.

In yet another fabulous surprise following the champagne toast, the gilded cork opened, revealing iconic London trendsetter-cum-DJ Jefferson Hack and Paris-born Jerry Bouthier behind turntables, transforming the studio into a glamorous dance floor, where guests celebrated for the rest of the evening. Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott.

The campaign will include print, outdoor and online advertising, featuring Moët and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.

SENATUS Member Comments

Loading Comments...

Leave a Comment

Newest Articles

Solitaire rings, wedding rings and bespoke jewellery sets from the Geneva-based jeweller accompanies couples’ every step on the path towards the most beautiful day of their lives

Watches & Jewelry

Chopard Presents The Infinite Promise of Love

Solitaire rings, wedding rings and bespoke jewellery sets from the Geneva-based jeweller accompanies couples’ every step on the path towards the most beautiful day of their lives.

Tiffany & Co.'s Spring 2015 campaign takes a modern look at love, the proposal and marriage

Watches & Jewelry

Will You? Every Life Shared Begins with a Question

Tiffany & Co.'s Spring 2015 campaign takes a modern look at love, the proposal and marriage.

A new ensemble film by Sean Ellis tells 3 stories set in the City of Light and 3 ways to make time stand still and say "I love you"

Watches & Jewelry

Cartier Pays Tribute to Love with The Proposal

A new ensemble film by Sean Ellis tells 3 stories set in the City of Light and 3 ways to make time stand still and say "I love you".

Articles from Travel & Living

The renaming of the annual fashion festival marks a bold new direction including an inaugural global partnership with the CFDA

Revival of Singapore Fashion Week Sees Diane von Furstenberg as Opening Headliner

The renaming of the annual fashion festival marks a bold new direction including an inaugural global partnership with the CFDA.

The exhibit in Los Angeles is a modern and unexpected interpretation of a fashion show that contextualises the label's Spring/Summer 2015 collection | Photos by Jean-Paul Goude that appeared in Elle UK are also featured

LOUIS VUITTON SERIES 2 – Past, Present, Future

The exhibit in Los Angeles is a modern and unexpected interpretation of a fashion show that contextualises the label's Spring/Summer 2015 collection.

The Italian label's home furnishing line will showcase a never-before-seen collection in celebration of its 60th anniversary

Missoni to Stage Missoni Home Showcase during Interior Design Week in Toronto

The Italian label's home furnishing line will showcase a never-before-seen retrospective in celebration of its 60th anniversary.

Photo Albums from Travel & Living

Seen @ Launch of Louis Vuitton 'Series 2' The Exhibition in Los Angeles

Chairman and CEO of Louis Vuitton Michael Burke opened the exhibition, “Series 2—Past, Present and Future” in Los Angeles ...
6 Photos
By SENATUS Events

CR7 by Cristiano Ronaldo

The recently-crowned World Footballer of the Year has launched the new advertising campaign for his underwear line, CR7, with a ...
1 Photo
By SENATUS News

Candice Swanepoel Debuts Denim Designs for Charity

South African supermodel Candice Swanepoel has unveiled her debut denim collection for Mother, having done so as part of the ...
4 Photos
By SENATUS News

Cristiano Ronaldo is 2014 World Footballer of the Year

Cristiano Ronaldo has won the Ballon d'Or World Footballer of the Year award for the second year in a ...
1 Photo
By SENATUS Motoring


Videos from Travel & Living

David Beckham for Venetian Macao

David Beckham personifies the 'Never Settle' spirit of the Venetian Macao in its latest TVC. Opulence and Excitement; the world-class ...

Celebrate the Holidays at Tiffany

The light show on the facade of Tiffany & Co's  Fifth Avenue flagship for this holiday season was inspired by ...

'I WILL WHAT I WANT' by Gisele Bündchen for Under Armour

Under Armour kicked off its new multi-million dollar women’s campaign with an advertisement featuring supermodel Gisele Bündchen. When the ...

All Rights Reserved. SENATUS © 2015
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.