Scarlett Johannson for MOËT & CHANDON

LONDON Moët & Chandon, the champagne of cinema, on March 25th 2009 introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson.

Moët is the very first Champagne House to introduce a Hollywood celebrity ambassador as the face of the world's most loved champagne. 

Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie NEWTON, Joseph FIENNES and Melanie LAURENT

Moët's "Tribute to Cinema" theme infused every detail of the evening, which was held at London's Big Sky film studio. British and international celebrities arrived in "red carpet" attire and were elegantly greeted by House President Frédéric Cumenal. Following the Moët red carpet tradition from the international film festivals the House supports, celebrities were then invited to autograph a Moët & Chandon Nebuchadnezzar, which will be auctioned off in direct support of Scarlett's charity of choice, international aid agency Oxfam and its climate change work. 

Upon entering the studio, guests were instantly plunged into an enchanting sensorial cinema experience, an audio and video projection of the most celebratory moments from iconic films. The pièce de résistance was the fabulous gilded Moët cork in the center of the studio, symbolizing Moët's ability to transform the ordinary into the extraordinary. Around 10:30pm, to the delight and surprise of all present, Scarlett Johansson was revealed as the Hollywood face of Moët & Chandon. Frédéric Cumenal escorted her into the event from the red carpet, where the guests warmly received her. 

Moët and the movies are intrinsically similar, as both share magic with the world and make people dream. Like the movies, Moët is also a powerful and enchanting symbol of celebration, in good times and in these financially difficult times.

"Moët and the movies both tell compelling stories and share authentic emotions with the world," "I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!"

Scarlett Johansson, the Hollywood face of Moët & Chandon.

"Scarlett Johansson was the obvious choice as our ambassador because she, like Moët, has a magical story to tell and makes people dream" "She is a true icon of celebration — refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off"

Frédéric Cumenal, President of Moët & Chandon.

In yet another fabulous surprise following the champagne toast, the gilded cork opened, revealing iconic London trendsetter-cum-DJ Jefferson Hack and Paris-born Jerry Bouthier behind turntables, transforming the studio into a glamorous dance floor, where guests celebrated for the rest of the evening. Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott.

The campaign will include print, outdoor and online advertising, featuring Moët and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.

SENATUS Member Comments

Loading Comments...

Leave a Comment

Newest Articles

The special edition timepiece features four key design features from the self-tuning musical instrument  and reinvents them on its dial

Watches & Jewelry

nabucco by Raymond Weil Inspired by Gibson SG Standard Guitar

The special edition timepiece features four key design features from the self-tuning musical instrument and reinvents them on its dial.

With a re-energised update, the iconic two-door model now in its 3rd generation is currently on display at Audi Centre Singapore

Auto Aero & Nautical

The All-New Audi TT Coupé is Sportiest & Most Innovative in its Class

With a re-energised update, the iconic two-door model now in its 3rd generation is currently on display at Audi Centre Singapore.

The South Korean actress is the face of the Italian label's Asia exclusive campaign for watches, jewellery and eyewear

Watches & Jewelry

Gianna Jun Stars in Gucci Spring/Summer 2015 Accessories Campaign

The South Korean actress is the face of the Italian label's Asia exclusive campaign for watches, jewellery and eyewear.

Articles from Travel & Living

The Hollywood actress is the face for the airline’s evocative new brand campaign, launched with the worldwide premiere of a new television commercial

Nicole Kidman Stars in Etihad Airways 'Flying Reimagined' Campaign

The Hollywood actress is the face for the airline’s evocative new brand campaign, launched with the worldwide premiere of a new television commercial.

Singapore's air transportation hub has raised the bar in airport planning, with further plans to strengthen its world-class reputation with the Jewel Changi Airport

Changi Airport Bags World’s Best Airport Win for the 3rd Year in a Row

Singapore's air transportation hub has raised the bar in airport planning, with further plans to strengthen its world-class reputation with the Jewel Changi Airport.

The new hotel is located amongst 20 hectares of landscaped gardens filled with the scent of 100,000 roses, bougainvillea, olive trees and prickly pears

Mandarin Oriental Set to Open in Marrakech

The new hotel is located amongst 20 hectares of landscaped gardens filled with the scent of 100,000 roses, bougainvillea, olive trees and prickly pears.

Photo Albums from Travel & Living

Louis Vuitton Spring/Summer 2015 "Spirit of Travel"

Louis Vuitton took to the French West Indies for its new “Spirit of Travel” spot. Against the backdrop of azure ...
12 Photos
By MilanParis MFW

Seen @ Launch of Louis Vuitton 'Series 2' The Exhibition in Los Angeles

Chairman and CEO of Louis Vuitton Michael Burke opened the exhibition, “Series 2—Past, Present and Future” in Los Angeles ...
6 Photos
By SENATUS Events

CR7 by Cristiano Ronaldo

The recently-crowned World Footballer of the Year has launched the new advertising campaign for his underwear line, CR7, with a ...
1 Photo
By SENATUS News

Candice Swanepoel Debuts Denim Designs for Charity

South African supermodel Candice Swanepoel has unveiled her debut denim collection for Mother, having done so as part of the ...
4 Photos
By SENATUS News


Videos from Travel & Living

David Beckham for Marina Bay Sands

Following the first #NeverSettle video commercial for Venetian Macao, David Beckham follows up with another starring appearance in the 2nd ...

The Spirit of Travel by Louis Vuitton

Sailing towards the horizon, searching for adventures on a drifting pier: this is the spirit of travel for which the ...

David Beckham for Venetian Macao

David Beckham personifies the 'Never Settle' spirit of the Venetian Macao in its latest TVC. Opulence and Excitement; the world-class ...

All Rights Reserved. SENATUS © 2015
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.