Scarlett Johannson for MOËT & CHANDON

LONDON Moët & Chandon, the champagne of cinema, on March 25th 2009 introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson.

Moët is the very first Champagne House to introduce a Hollywood celebrity ambassador as the face of the world's most loved champagne. 

Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie NEWTON, Joseph FIENNES and Melanie LAURENT

Moët's "Tribute to Cinema" theme infused every detail of the evening, which was held at London's Big Sky film studio. British and international celebrities arrived in "red carpet" attire and were elegantly greeted by House President Frédéric Cumenal. Following the Moët red carpet tradition from the international film festivals the House supports, celebrities were then invited to autograph a Moët & Chandon Nebuchadnezzar, which will be auctioned off in direct support of Scarlett's charity of choice, international aid agency Oxfam and its climate change work. 

Upon entering the studio, guests were instantly plunged into an enchanting sensorial cinema experience, an audio and video projection of the most celebratory moments from iconic films. The pièce de résistance was the fabulous gilded Moët cork in the center of the studio, symbolizing Moët's ability to transform the ordinary into the extraordinary. Around 10:30pm, to the delight and surprise of all present, Scarlett Johansson was revealed as the Hollywood face of Moët & Chandon. Frédéric Cumenal escorted her into the event from the red carpet, where the guests warmly received her. 

Moët and the movies are intrinsically similar, as both share magic with the world and make people dream. Like the movies, Moët is also a powerful and enchanting symbol of celebration, in good times and in these financially difficult times.

"Moët and the movies both tell compelling stories and share authentic emotions with the world," "I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!"

Scarlett Johansson, the Hollywood face of Moët & Chandon.

"Scarlett Johansson was the obvious choice as our ambassador because she, like Moët, has a magical story to tell and makes people dream" "She is a true icon of celebration — refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off"

Frédéric Cumenal, President of Moët & Chandon.

In yet another fabulous surprise following the champagne toast, the gilded cork opened, revealing iconic London trendsetter-cum-DJ Jefferson Hack and Paris-born Jerry Bouthier behind turntables, transforming the studio into a glamorous dance floor, where guests celebrated for the rest of the evening. Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott.

The campaign will include print, outdoor and online advertising, featuring Moët and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.

SENATUS Member Comments

Loading Comments...

Leave a Comment

Newest Articles

The choice of the American actress, singer, writer and most recently, entrepreneur, to front the campaign, couldn’t have been more inspired

Beauty Health & Fragrances

Gwyneth Paltrow Channels the Strong Independent Feminine for BOSS Ma Vie Pour Femme Fragrance Campaign

The choice of the American actress, singer, writer and most recently, entrepreneur, to front the campaign, couldn’t have been more inspired.

President and CEO of Lamborghini Stephan Winkelmann is taking the new Huracán on a roadshow through Asia, having made its Asia debut at the Beijing Auto Show in April this year

Auto Aero & Nautical

LAMBORGHINI ARRIVA — An Inaugural Showcase of Iconic Models in Singapore

Rare, limited edition and brand-defining models like the Sesto Elemento and Reventón Roadster and the road-going Aventador Roadster, will be joined by the new Lamborghini Huracán.

Subtle references to the designer's parents collection of armour can be seen in the mix of textures, tapestry brocades to the prints of dragons, Japanese motifs and equestrian chic

Fashion

Tory Burch Fall 2014 Collection Inspired by Armour Collected by Designer's Parents

Subtle references to the designer's parents collection of armour can be seen in the mix of textures, tapestry brocades to the prints of dragons, Japanese motifs and equestrian chic.

Articles from Travel & Living

Amongst others, the studio portraits of Lou Reed, Keith Richards, Amy Winehouse and Brian Wilson will be exhibited alongside those of alternative scenes from London or California

Hedi Slimane "Sonic" Exhibition at the Fondation Pierre Bergé-Yves Saint Laurent

Amongst others, the studio portraits of Lou Reed, Keith Richards, Amy Winehouse and Brian Wilson will be exhibited alongside those of alternative scenes from London or California.

A major retrospective of the American fashion designer, exploring his significant career from its origins to his most recent runway and red-carpet masterpieces

'Oscar de la Renta: Five Decades of Style' Exhibition in Dallas

A major retrospective of the American fashion designer, exploring his significant career from its origins to his most recent runway and red-carpet masterpieces.

The leading luxury Blended Scotch Whisky tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress

Jude Law Stars in 'A Gentleman's Wager' for JOHNNIE WALKER Blue Label

The leading luxury Blended Scotch Whisky tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress.

Photo Albums from Travel & Living

Restaurant 34 Celebrates Kate Moss' 25 Years in Fashion with Custom Champagne Coupe

To celebrate the supermodel's 25 years working in the fashion industry, restaurant 34 in Mayfair, London has modeled a ...
1 Photo
By SENATUS News

Tickets for 2014 Victoria's Secret Fashion Show for Sale

Concierge services company Cornucopia Events is offering for sale tickets to the 2014 Victoria's Secret fashion show held in ...
1 Photo
By SENATUS News

MB&F Opens 2nd M.A.D. Gallery in Taipei

On 11 June, Swiss watchmaker MB&F opened its 2nd M.A.D. Gallery in Taipei, in collaboration with Taiwanese ...
10 Photos
By SENATUS News

Gordon Ramsay to Open Bread Street Kitchen in Hong Kong, Expansion to Singapore in Early 2015

Celebrity chef Gordon Ramsay has unveiled he is making major moves to expand his restaurant empire into Asia, with the ...
1 Photo
By SENATUS Travel


Videos from Travel & Living

The Feeling by adidas Football

A montage of some of the memorable moments from the 2014 FIFA World Cup, including Leo Messi, Robin van Persie ...

Paul Smith Limited Edition Football

On the occasion of the upcoming World Cup 2014 in Brazil, British designer Paul Smith has created a limited edition ...

Football's Superstars Fight Their Clones in "The Last Game"

This a story about risky football versus safe football. The scientist and the clones want to prove that riskless football ...

All Rights Reserved. SENATUS © 2014
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.