BOSS Parfums has launched its new global campaign with its latest fragrance ambassador of BOSS BOTTLED and Man of Today, Gerard Butler, at The Standard Hotel in New York. On his new role as the fragrance's brand ambassador, Gerard explained "The Man of Today campaign is inspiring and encourages me to have focus, drive and compassion."
"I could really relate to the character and traits of the Man of Today."
He continued, "I pride myself on being focused and working hard. I'm dedicated but I also like to live my life in the moment, which is really important for the Man of Today. Being ambitious and striving for success in not only his career, but his whole life. He is multi-faceted and has many different interests, always giving back in some way. He's chivalrous but also humorous."