"You Should be Dancing" by Longchamp

"You Should be Dancing" by Longchamp

Longchamp has unveiled its Spring 2013 ad campaign, putting the focus on two Canadian top models Coco Rocha and Liisa Winkler — the face of the brand for three seasons — as they dance to the Bee Gees’ song "You Should Be Dancing."

Coco Rocha is once again the face of the new Longchamp Spring 2013 campaign. "She is the perfect embodiment of the Longchamp woman - a woman who is optimistic, dynamic, cosmopolitan, who loves fashion but is not a fashion victim" says the French luxury label.

The video shows the two women traveling from JFK airport in New York. While being frisked by customs officials, Coco Rocha and Liisa Winkler hear the Bee Gees’ “You Should Be Dancing” and start doing exactly that.

In the press campaign, which was shot by Max Vadukul, the focus is on the brand’s emblematic handbags for spring 2013 (Longchamp 3D, Gatsby Sport and LM Cuir) as well on its shoe and pret-à-porter collections. The Longchamp Spring 2013 ad campaign was shot in the former Terminal for TWA flights of JFK airport in New York, designed by architect Eero Saarinen.

Leave a Comment

Newest Videos

The Tonight Show Starring Jimmy Fallon

Emmy Award and Grammy Award winner Jimmy Fallon brings NBC's "The Tonight Show" back to its New York origins ...

The Feeling by adidas Football

A montage of some of the memorable moments from the 2014 FIFA World Cup, including Leo Messi, Robin van Persie ...

"Golden" Beats by Dr. Dre feat. Naomi Campbell

To commemorate Germany's win, Beats have commissioned fashion photographer Rankin to create a celebratory salute to the victory starring ...

Videos from Fashion

"Woman in Motion" by Donna Karan

After celebrating her 30th anniversary earlier this year, Donna Karan has taken yet another step with her Fall/Winter 2014 ...

The "Rave Duality" of Givenchy Fall Winter 2014 2015

Kendall Jenner stars in the Givenchy Fall Winter 2014 2015 campaign, alongside with Jamie Bochert, Mariacarla Boscono, Peter Brant Jr ...

Bright Diamante - A Short Film from Gucci

Inspired by its Pre-Fall 2014 Bright Diamante leather goods collection, Gucci has launched a new film shot in London featuring ...

Articles from Fashion

Donatella's latest collection was inspired by the period epitomized by the Einstein of Fashion, Charles James, who was prolific with his haute couture creations

50's Brilliance of Fashion Inspire Atelier Versace Fall Winter 2014 Couture

Donatella's latest collection was inspired by the period epitomized by the Einstein of Fashion, Charles James, who was prolific with his haute couture creations.

Hedi Slimane goes psychedelic for the cowboy-inspired look, suitable for a fashionable trip out into the Mexican desert

"Psych Rock's New Rising" with Saint Laurent Spring/Summer 2015 Menswear

Hedi Slimane goes psychedelic for the cowboy-inspired look, suitable for a fashionable trip out into the Mexican desert.

The iconic look of the captain, pirate and first mate are reprised in the Italian label's upcoming collection for next Spring/Summer season

All Aboard the Nautical Revival in Gucci Menswear Spring/Summer 2015 Collection

The iconic look of the captain, pirate and first mate are reprised in the Italian label's upcoming collection for next Spring/Summer season.

Photo Albums from Fashion

Burberry Offers Monogramming for Scarves & Ponchos

Beginning this Fall season from September onwards, customers will be able to customise their purchases of scarves, as well as ...
1 Photo
By SENATUS News

Christophe Lemaire Steps Down from Hermes

Christophe Lemaire is stepping down after four years as Artistic Director of womenswear at Hermes, and will present his last ...
1 Photo
By SENATUS News

Dolce & Gabbana Menswear Pre-Fall 2014 Lookbook

Dolce & Gabbana have tapped male models Misa Patinszki, Elbio Bonsaglio, Mariano Ontañon, Allen Taylor, Sang Kim, Stuart Jones, Li Zhen ...
102 Photos
By MilanParis MFW

Dolce & Gabbana Alta Moda Fall 2014 Presentation on the Island of Capri

Eschewing publicity and banning all paparazzi, Italian label Dolce & Gabbana showcased its couture collection for the Fall/Winter 2014/2015 ...
9 Photos
By SENATUS News


All Rights Reserved. SENATUS © 2014
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.