Metallica is the centerpiece of Brioni's latest menswear campaign under the label’s new creative director, Justin O'Shea. Band lead James Hetfield, drummer Lars Ulrich, guitarist Kirk Hammett and bassist Robert Trujillo feature in the brand's suits and white tuxedos, in visuals that are reminiscent of the iconic music video for Queen track "Bohemian Rhapsody".
“Further reflecting the creative vision of Justin O’Shea, the advertising campaign marks the debut of the new Brioni logo, a reinterpretation of the company’s historical branding utilized from 1955 to 1986," revealed the brand.
O'Shea succeeded Brendan Mullane at Kering’s Italian house back in April.
SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.