Alexander McQueen has unveiled its Fall/Winter 2016/2017 ad campaign, set in Scotland’s Shetland Islands and shot by Jamie Hawkesworth. Conceived by the British label’s creative director Sarah Burton, the campaign showcases a mix of ethereal pieces based on the theme of “nighttime and dreams”.
The dramatic images capture the windswept wildness of the northernmost point of the country, shot mostly in black and white, starrs model Mica Arganaraz. Key looks featured include ghostly black ruffles, sparkling sequins, diamante embroideries, gossamer gowns and nature prints.
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