Johnnie Walker has unveiled a vibrantly illustrated new Johnnie Walker Blue Label Lunar New Year Limited Edition Design, created by Shanghai-based designer Angel Chen, rising star of the fashion industry and Central Saint Martins College of Art alum. The stunningly vivid design for the Year of the Rabbit features a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly rabbit. Symbolising mercy, elegance and beauty, the rabbit signifies longevity in traditional Asian culture and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks.
Angel sought inspiration for her designs from the craft that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries.
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