Mercedes-AMG PETRONAS Formula One driver and IWC brand ambassador, Lewis Hamilton, was taken on a tour around Dubai and dropped off at the IWC’s 184sqm Flagship Boutique.
Upon arrival, he was welcomed by IWC CEO Christoph Grainger-Herr and former F1 star David Coulthard. While they experienced the racing-themed "new retail" boutique concept, Hamilton and Coulthard talked about their passion for motorsport and engineering, their relationship with IWC and their favourite watches.
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