Pharrell Williams presented his first proposal for the Louis Vuitton Spring-Summer 2024 Men’s Collection, as the Men’s Creative Director.


The show was presented on Pont Neuf, the oldest bridge in the French capital, in ever-present view of the adjacent Louis Vuitton studios. The Louis Vuitton initials become the emblem of a new culture of LVERS. Employed in graphics and embellishments, the marque represents a culture of a diverse global community connected by a like-minded appreciation for the core values of the Maison: the discernment, the savoir-faire, and the curation of its iconographic elements.