In 2010 Johnnie Walker launched Walk with Giants – a campaign with the focus of capturing ‘inspiring stories of progress, shared by the world’s greatest men.’ A series of celebrities including Ozwald Boateng, Richard Branson, Lewis Hamilton and Ranulph Fiennes were featured, with users able to watch a video trailer and then download a 20 minute audio walk interview. World renowned photographer Tom Stoddart shot Ozwald on his walk around Mayfair, London.
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