Global football star Cristiano Ronaldo is the new face of jeweler Jacob & Company. In a new ad campaign launching in May and unveiled at BASELWORLD 2013, Ronaldo is seen wearing his favorite ‘Ghost’ watch. The Portuguese native reveals as well that he had been a long-time client of the New York based watch and jewelry maker.

“I’ve been a customer and fan of the brand for a long time so it is a natural fit. I always used Jacob watches, even before I knew Jacob,” said Ronaldo.

http://www.youtube.com/watch?v=CkzpyPAuQb4