
Aid to Children and Adolescents at Risk Foundation (ANAR) Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. With this telephone number intended only for minors, victims can reach out for help confidentially. The challenge was getting the message through to the child abuse victim, especially since they are likely to be accompanied by their aggressor?
Knowing the average height for adults and children under 10, GREY agency has created two different messages: Using an outdoor lenticular, adults are shown an awareness message, while children see a message where the foundation offers them help and shows them a telephone number to call.
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