House of Häagen-Dazs Launches in Singapore | SENATUS



House of Häagen-Dazs Launches in Singapore
By SENATUS Editor | 14 June 2013

On 6 June, 150 guests were exclusively invited to the exclusive P’ Club Group penthouse in Singapore for a specially curated experience, along with an introduction to House of Häagen-Dazs' new ‘Secret Sensations’ pint which combines creamy ice cream with hidden pockets of sauce.

For the occasion, Häagen-Dazs collaborated with Zachary De Git from the Tippling Club, who was recently named Bartender of the Year 2013 - Singapore by Diageo, and presented a series of ice cream cocktails that integrated the Chocolate Fondant and Crème Brulee flavours.

Guests were treated to a burlesque performance, specially choreographed to ‘SpoonFul’, the track written by Belgium singer Selah Sue for the new Haagen-Dazs advert. The event also featured an ice cream parlour and a surprise, unannounced performance by UK singer songwriter Emmy The Great.

Photo credit: Nicole Lee and Hello Stranger

The event also premiered the new TV advert featuring superstar and Academy- Award nominee Bradley Cooper. Shot on location at the luxurious Zámek Ploskovice estate in Prague, the film sees him pursuing model Jana Perez only to be left disappointed after she steals his ice cream and takes off.

34 Photos | View Photos

Watches & Jewelry

Jam Hsiao wears Boucheron Quatre in performance at Hard Rock Hotel Singapore

Fashion & Style

Kaia Gerber, Jolin Tsai, and Son Ye-jin star in Valentino Spring-Summer 2024 campaign

Fashion & Style

Gisele Bündchen fronts Balmain Spring-Summer 2024 campaign

Watches & Jewelry

Franck Muller Vanguard Rose Skeleton - combining mechanical watchmaking with feminine aesthetics

Watches & Jewelry

Breitling ups the fashion and style quotient with Victoria Beckham collab - campaign shot by Mario Sorrenti

Watches & Jewelry

Yifei Liu and Shu Qi for Bulgari Cabochon jewellery collection

All Rights Reserved. SENATUS © 2024

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.