Piaget has announced the appointment of celebrated actress, Gong Li, as its new global brand ambassador. Chosen because of her status as an icon of classic beauty, exceptional talent, and steadfast dedication, she perfectly echoes the brand’s pursuit of perfection in the most sublime way.

In a series of photographs captured by renowned Chinese photographer Feng Hai, Gong Li is adorned with Piaget Couture Précieuse jewellery and Haute Couture gowns as if preparing for a breathtaking appearance at an international film event. In one set of photo shoots, Gong Li exudes confidence in a golden mermaid-style gown, a lace folding fan-inspired necklace from the Piaget Couture Précieuse Collection that creates a gently structured curve around the neckline, and a pair of dainty earrings from the same collection. While in another set of photos, she exhibits contemporary elegance and sophisticated femininity in a white low-cut dress, a delicate tassel necklace with diamonds and pearls dangling at the ends, balanced by a pair of braided earrings.