Tory Burch will be extending her fashion empire and breaking into the lucrative beauty business. In partnership with the Estee Lauder, Burch's new cosmetics range will include a lipstick in pink-nude, a duo-purpose lip and cheek tint, a bronzer-blush palette and a retractable face brush.
A signature fragrance will also be launched, coming in vintage-style bottles that remind Burch of the ones on her mother’s vanity. Both Burch and Estée Lauder are careful to clarify that this isn’t just another designer fragrance, but the beginnings of an entire brand.
“We’re starting to build a foundation of a multi-category beauty company,” said Veronique Gabai-Pinsky, global brand president of the Aramis & Designer Fragrances division of the Estee Lauder Cos.
Tory Burch Beauty will be launched on 26 September in the U.S.A.