Target held a party for the launch of the capsule collection in collaboration with designer Phillip Lim. Large interactive screens filled the party’s warehouse, showing off the collection and its 24 hour style. The screen’s images were shot in six cities, starting with an early morning in L.A. to a late night cab hail in New York.

Attendees were able to purchase pieces priced from $19.99 to $299.99, from signature leather goods with oversize gold zips, the dainty-yet-graphic floral prints to the comic strip superhero prints while celebrities Jessica Alba and Solange Knowles showcased designs from the collection. Other notable guests included Hannah Bronfman, Cory Kennedy, Sam Talbot, Maria Sharapova, Emile Hirsch, Danielle and Jodie Snyder and Julie Henderson.