Graff Diamonds has announced it will exhibit at BASELWORLD 2014 for the first time in its history. With an impressive 503sqm space, the Graff Diamond stand will feature an illuminated ‘icon’ façade, walnut wall panelling and bronze adornments inspired by the brands Asian stores, London flagship location and New York Madison Avenue space respectively.

Guests will also experience a cascading Bohemia crystal chandelier with hand-blown glass sculptures suspended from the seven metre high ceiling.

Francois Graff, chief executive officer at Graff Diamonds said: “We continue to focus on expanding the Graff Diamonds brand and our luxury watch division globally. Our presence at BaselWorld this year provides the perfect environment for us to be able to do this.”

Graff Diamonds is involved in every stage of the jewellery making process – from sourcing each rough stone, right through to the cutting, polishing and final setting of each jewel. Graff Diamonds will be located at hall 1.1, stand D51 during the event from March 27 to April 3.