Designer Giles Deacon has collaborated with Ann Summers on an exclusive lingerie capsule collection due to launch on 1 May, drawing inspiration from images photographed by Steven Klein, Helmut Newton, Mert and Marcus, Guy Bourdain and David La Chapelle.

"From a quality perspective the fit, details and finish were of huge importance as I wanted it to look and feel as premium and as special as possible," he said. "I wanted it to appeal to existing Ann Summers customers - who were much more diverse than I had imagined - but to also resonate with a new audience and in doing so introduce some new customers to the brand."