Dior Cruise 2015 Presentation at New York's Brooklyn Navy Yard | SENATUS

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Dior Cruise 2015 Presentation at New York's Brooklyn Navy Yard
By SENATUS News | 8 May 2014

Scarves took a major role in the presentation of French luxury label's cruise presentation for the 2015 season, held at the Brooklyn Navy Yard, with attendees ferried from the East River to the location. In the interior, a 29.5-foot-high mirrored wall reflected a floor of thousands of LED lights across which floated giant projections of 23 patterned Dior scarves, including an archival riff on the American flag.

The scarf motif was derived from Simons’ interest in the carré designed by Christian Dior and sprung from the house founder’s love of flowers, with the Belgian designer adding, "I wanted to deal with [the carré] in a different way,"

"Not as a styling element around the neck. I wanted to see how can we use that as an element [of design], and see how I could deal with prints and flowers in a different way." He also added that he wanted "to touch on elements of Dior history but also link to what I feel when I am in New York."

The 66-look collection featured strongly both inspirations from Monsieur Dior's original creations as well as new interpretations, tailored to include influences from the American culture, which the House of Dior recognises as one of its core markets.

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