Lancome to Launch Haute Parfumerie-inspired Update to La Vie Est Belle | SENATUS

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Lancome to Launch Haute Parfumerie-inspired Update to La Vie Est Belle
By SENATUS News | 4 June 2014

Beauty label Lancome has announced it will be launching a more intense, haute parfumerie-inspired update to the original women's fragrance, La Vie Est Belle, which debuted in 2012. Fragrance artists Dominique Ropion and Anne Flipo have returned to develop this more intense, high-end variation, choosing to magnify the sweeter aspects of the original essence, preserving its signature notes such as sweet iris, praline, pear, blackcurrant and tonka bean.

Julia Roberts, who has fronted the campaigns for La Vie Est Belle since the perfume’s launch, will also return in a new campaign shot by Carter Smith.

Named the Absolu edition, the fragrance is set to stand out through the addition of several richly concentrated essences, including jasmine absolute, orange blossom absolute, Rosa damascena and cashmeran, and will be available from 25 August.

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