Artistic Director for BOSS Womenswear, Jason Wu has unveiled the latest Hugo Boss women's fragrance, BOSS Ma Vie fronted by Hollywood actress Gwyneth Paltrow. For the campaign shots as well as the video commercial, Wu styled Paltrow in the finale look from his Fall-Winter 2014/2015 collection, a renewed take on the classic tuxedo.
"The tuxedo suit [has] impeccability and precision, mixed with feminine details, [which] is what brings the softness. I think the key element in pulling off a look is beautiful tailoring, which is the Hugo Boss DNA — a great shape and a confident woman."
"The BOSS woman is about success and powerful femininity and those are the qualities that I see very much in Gwyneth Paltrow," explained Jason Wu.
BOSS Ma Vie Pour Femme is available as 30, 50 and 75 ml Eau de Parfum. Find out more at Gwyneth Paltrow Channels the Strong Independent Feminine for BOSS Ma Vie Fragrance