Coco Coach - a Pop-Up 'Gym' by CHANEL at Bergdorf Goodman | SENATUS

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Coco Coach - a Pop-Up 'Gym' by CHANEL at Bergdorf Goodman
By SENATUS Editor | 15 October 2014

CHANEL has unveiled a pop-up installation inspired by its Fall 2014 ready-to-wear ad campaign ‘Coco Coach’ at the retailer's in New York. Customers can shop the athletics-themed collection from locker room to bench press. Highlights from the installation are also on display on the 57th Street windows— a first time the famed Bergdorf windows have been dedicated to one brand.

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