Georgia May Jagger has replaced Cara Delevingne and features in a 70s-inspired collection, signaling a new start for the British label which has just welcomed Johnny Coca as its creative director. The campaign images were shot in London’s Chelsea neighborhood, where Jagger channels actress Julie Christie from the 60s in tweed, check-lined wool coats and printed jumpsuits.

In the images, Mulberry also shows off its new arrival bag, the Roxette, a lightweight version of the brand’s existing Roxanne bag.