Theo James, star of the Divergent Series of movies, was earlier introduced as the face of and brand ambassador for a brand new fragrance from BOSS Parfums. The German label has now unveiled the all new BOSS The Scent, with the first image from the ad campaign starring the actor, set to officially launch on 1 September. Read more here.
BOSS Parfum reveals more, "Slow, steady, tense with anticipation, the BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten."
BOSS The Scent's composition begins with a spicy note of ginger. Maninka fruit is mixed with tones of lavender in the heart to create a sensual scent. Intensive leather accord that makes the base, symbolizes magnetic masculinity.