Giorgio Armani announced in March that it would be adding a new line – *New Normal*.The new Line will start with collection for Fall/Winter 2015-2016 Saison.

The collection includes women’s pant suits, outerwear and accessories. Although masculine to some extent, the collection is “up to date: classic style revisited and reinterpreted on the basis of today’s canons.”

The first advertising campaign for *New Normal* was shot in London by Sølve Sundsbø with Kati Nescher as the campaign’s star.