TAG Heuer and Tom Brady celebrated the announcement in New York City on Tuesday night at the launch event for the Carrera - Heuer 01. Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, called the night's special guest onstage and surprised attendees by officially introducing Brady as a TAG Heuer ambassador.

Brady presented the new Carrera - Heuer 01, a timepiece that honors the brand's heritage and symbolizes the evolution of the Calibre 1887. Mr. Biver and Brady were joined by actress Molly Sims, who served as the MC for the night.