Christopher Bailey's Burberry-Inspired Christmas Tree for Claridge's Hotel | SENATUS

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Christopher Bailey's Burberry-Inspired Christmas Tree for Claridge's Hotel
By SENATUS News | 17 November 2015

A Christmas tree made up of more than 100 umbrellas, each of which will be finished in gold and silver metallic fabric, and 77,000 lights, has been unveiled at London's iconic Claridge's Hotel. This year, the attraction was the work of Christopher Bailey, Burberry CEO and chief creative officer who takes over from Domenico Dolce and Stefano Gabbana having done it for the past two years.

Exploring the concept of light interaction, the tree draws inspiration from Burberry’s longstanding heritage of providing protection against the elements, and the brand’s history in pushing digital boundaries through its physical experiences. The motion-responsive structure is triggered as guests walk by, sending thousands of twinkling beams into the hotel’s lobby.

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