Burberry has announced that British actress Lily James as the new face of My Burberry fragrances, marking her first ever global advertising campaign.

Lily’s debut for Burberry will be revealed in August 2016 with a film and series of images shot by Mario Testino for the global launch of My Burberry Black, an intense and sensual new fragrance for women.

"I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot. Shooting my first campaign was so special – I don’t want to give away too much but I had a lot of fun showing a different side of myself...," added the actress.