Jewellery and watch label Piaget has announced that Ryan Reynolds has come onboard as its newest ambassador, joining fellow Hollywood actress Jessica Chastain to tout the its wares.

The Canadian actor who recently blew the box office charts with his starring role in the movie Deadpool, has been busy with his wife Blake Lively's second pregnancy, and is set to promote the maison's watches for men.

"I’ve known of Piaget since I was just a little kid"

"You can’t find a more iconic brand, or one which better exemplifies craftsmanship, elegance and creativity. This is something that means a lot to me."