Bulgari continues with its its philanthropic, global partnership with Save the Children by launching the new campaign entitled #RAISEYOURHAND.
Lily Aldridge, Matthew Bell, Juliette Binoche, Jamie Bochert, Helena Christensen, Tommy Dunn, Luke Evans, Chiara Ferragni, Toni Garrn, Nolan Gerard Funk, Dorian Grinspan, Johannes Huebl, Jon Kortajarena, Carina Lau, Tali Lennox, Nastia Liukin, Chloe Norgaard, Olivia Palermo, Soo Joo Park, Shu Qi Meg Ryan, Eugenia Silva, Josephine Skriver, Naomi Watts, Kris Wu, and HSH Princess Lilly zu Sayn Wittgenstein Berleburg join Bulgari in this new movement, posing for photos and films that will benefit the charity campaign.
Fabrizio Ferri explains the campaign’s #RAISE YOUR HAND slogan, "We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand."
A new sterling silver and black ceramic bracelet, specially created for the campaign, provides a beautiful addition to the Save the Children jewelry collection. Bearing the Save the Children logo, the stunning bracelet perfectly complements the emblematic line. Comprised originally of a ring and a pendant, each piece of the Save the Children collection is inspired by Bulgari’s iconic B.zero1 jewelry design.
Available in Bulgari stores worldwide, select department stores, and on Bulgari’s website (in the US and Japan), the bracelet retails for $510, of $100 is donated directly to Save the Children.