French luxury timepiece brand Bell & Ross held two events on 15 September at its pop-up store in Paragon, in support of official partner Renault Sport Formula One Team leading up to the 2016 Singapore Grand Prix.
The Bell & Ross x Renault Sport Formula One Team pop-up store, which was open to the public from 9th to 18th September 2016 at Paragon, showcased a range of watches including models featured at international watch and jewellery industry show BaselWorld 2016. The highlight of the collection was the BRX1 RS16 - a limited edition collection of commemorative timepieces specially created by Bell & Ross as Official Watch Partner of the Renault Sport Formula One Team. Models from the Formula One footwear range by Athletic Propulsion Labs (APL), Official Shoe Sponsor for Renault Sport Formula One Team, were also on display.
A Meet & Greet session featuring a special appearance by Renault Sport Formula One Team racing driver Jolyon Palmer took place in the afternoon, during which he got to interact with fans and members of the media. Palmer, who is currently on his first season as a Formula One main race driver this year.
In the evening, Bell & Ross CEO Carlos A. Rosillo hosted an exclusive cocktail reception that was attended by VIPs of retailer Watches of Switzerland, who got to meet and mingle with personalities such as Cyril Abiteboul, Managing Director of the Renault Sport Formula One Team, and Adam, Ryan & Mark Goldston of Athletic Propulsion Labs (APL), Official Shoe Sponsor for Renault Sport Formula One Team.
LA-based superstar DJ Eve Speciall provided the evening’s entertainment as she spun the night away at the console with an eclectic mix of music infused with her own unique grooves.