It was 10 years ago that Hublot, under Jean-Claude Biver's leadership, launched an entirely black watch. No one will be able to see the time, no one will buy a watch that can be easily read... so they said.
In Singapore on 6 November, Jean-Claude Biver will be marking a decade's anniversary of what is now the Big Bang All Black Collection.
"Lots of brands now offer completely black watches, but we were the first. The Hublot All Black created a trend." – Jean-Claude Biver