With ingenuity and fantasy, Ultra Violet illuminates the road we are about to get through the New Year's Eve and everything we meet on it.

Traditionally, in mid-December, Pantone announced its color of the year for the new 2018, and it's called Ultra Violet. This symbolic choice of one color has become much more than a trend in design. It is a true reflection of what is needed in the world today, according to Lori Presman, vice president of the Pantone Color Institute. Today, people around the world are increasingly interested in colors and realize their ability to convey deep messages and meanings. This gives designers and brands the power to use color to inspire and influence. The color of the year is one point in time that gives strategic direction to the world of design and trends.

After the warm, swallowing greenery, we are in the natural arms that dominated 2017, it is obvious that time has come for a complete change.

Pantone describes Ultra Violet as a "dramatically provocative and distinctive feature of purple"

His trick on the Pantone scale is 18-3838, and the question of whether it is accidentally indicated for color just in 2018 is set by itself. Whether there is and in what direction is the causal link we can only guess. Surely it is one - in this numerical combination there is some special synchronicity that trembles with the rhythm of the cosmic thought field and its realization is a moment of spiritual awakening.

This color transmits a message of originality and visionary thinking towards the future. When on the threshold of the third millennium, Paco Rabanne created Ultraviolet perfume, he called it "The Fragrance of the New Age" According to the psychology of colors, we associate it consciously or subconsciously with the notion of power, strength and sophistication. At the same time, violet and purple colors have always been associated with ingenuity, imagination and creativity. They have a majestic, idealistic and sensitive character, although at times they lack some self-criticism and maturity.

Ultra Violet is a dual color. In his book Theory of Colors (1810), Goethe writes that purple-violet worries him because he balances the uncertainty between the positive red and the negative blue. The violet-purple color has some mystery - perhaps because it is at the very end of the visible light spectrum. It maintains the balance of perceptions, the edge between dark blue and ultraviolet, between the visible and the invisible but existing world. Ultra Violet: an ancient message that has reached us Violet is one of the oldest colors used by man. Traces of very dark violet made of powdered manganese powder blended with water or grease are found in prehistoric cave paintings in France 35,000 years ago and in Australia 50,000 years ago. Does the violet bring us some ancient message and primary wisdom to help us orient ourselves in the chaos of the 21st century?

Nowadays, violet is the color preferred by business leaders and politicians. The necktie in this color combines the belief of the red tie and the sense of peace and co-operation emanating from the blue. It is extremely elegant in combination with a dark blue suit.

Ultra Violet: cultural associations In Chinese painting, this color embodies the harmony of the universe because it is a combination of red and blue .

In the Renaissance, violet-purple was often the color used for Virgin Mary's garments and angels

In the 19th century it turned into a favorite color of Delacroix and Monet, Sora and Van Gogh. The latter likes to use it both in combination with its complementary yellow and cold-green symbiosis

According to contemporary studies conducted in Europe and the United States, people most often associate violet with extravagance, individualism and unconventional. Perhaps like a color that rarely occurs in nature, it seems unusual and unusual in nature. It is also perceived as the color of the artificial, the vague and the ambiguous.

While, for example, for the Catholic Church, violet color is a symbol of modesty and humility, it is the opposite of most people. It always attracts attention, perhaps because it is not among the most popular colors. Only three percent of the men and women surveyed on the old continent mention it as their favorite color. Most people associate it with vanity. It continues to be perceived today as a symbol of status and luxury. Expensive watches and jewelery are often put in boxes upholstered with purple velvet. Violet as a complementary yellow color helps gold to reveal its full glow.

Ultra Violet: Nature and Art In the natural kingdom, purple and violet colors have a special, almost sacred place. Lavender, orchid, lilac and violet are considered delicate and valuable plants. The irises are painted not once by Van Gogh. Violet-purple has both the qualities of both warm and cold color. In its use, the old rule applies and its effect is determined by the fact that you can achieve your own proper measure. This most mysterious of all colors combines the excitement of the red and the tranquility of the blue. Depending on the context and the specific use, he can talk about tradition and elegance or unexpected courage.

Ultra Violet in the Spotlight Put right: purple-violet is the most fashionable color for this winter season. We see it in the current collections of brands such as Marni, Salvatore Ferragamo and Chloé: Ultra Violet will also be the leading color of the spring and summer of 2018. It can be more aggressive in combination with bright colorful accents or gentle and romantic in lavender version.

Let's finish with the words of Liatris Eisman, CEO of the Pantone Color Institute and the "Color of the Year" Project Ideologue: We live in a time when we need imaginativeness and imagination. This very creative inspiration is inherent to Ultra Violet, purple with a light blue note, which elevates our potential for awareness on a new level. From the discovery of new technologies and the understanding of the galaxy to artistic expression and spiritual quests, intuitive Ultra Violet sheds light on the path ahead.