For over a decade, the ‘King of Asian Pop’ has been breaking barriers in music and film, from Taipei to Hollywood and beyond.
The singer, songwriter, actor and director follows in the footsteps of David Beckham and Lady Gaga as cultural icons who have been tapped to introduce the Swiss watch label to a new audience.
In the video, Jay downplays the role "talent" plays in his success, and celebrates his #BorntoDare spirit, the willingness to take risks, to be different.
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