Beyonce and Balmain are coming together to launch a limited-edition series of hoodies, entitled "BalmainXBeyonce," a collection of hoodies and t-shirts inspired by the performer’s custom-made outfits by the label, seen at Coachella.
The pop diva made history by becoming the first black woman to headline the music festival earlier this summer, taking to the stage wearing a series of varsity-style hoodies and tops in hot pink and canary yellow shades, designed by Balmain’s Creative Director Olivier Rousteing."What we all saw on those successive Coachella Weekends was nothing less than iconic,"
said Rousteing in an Instagram post announcing the launch. "Her performance, message and music – along with the looks that we created together – made for one of those rare, indelible images that I believe will long remain in my generation’s collective memory."
The collection will go on sale at Balmain’s Paris flagship store on July 13, before launching globally at Balmain.com
on July 14. Proceeds will benefit the United Negro College Fund.