MCM brings an abundance of festive family sparkle to this holiday season. For its Festive 2018 brand campaign, the luxury German heritage brand fuses glimmering statement-making style with the new cult of influence. The result, images set in a luxe holiday gathering that define a contemporary family and friends portrait starring siblings Sofia and Miles Richie.
The campaign shows the Richie siblings entertaining at an over the top holiday feast as they celebrate the season of giving. The descendants of rock royalty are captured in complete splendor and opulence as the hosts of the ultimate holiday gathering, their guests include Poster Boy, Milk and Galaxia Lorenzo. Images were shot at the lavish Alder Manor by photographer Hannah Sider.