Liam Payne, formerly of One Direction, is New Face of Hugo | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Liam Payne, formerly of One Direction, is New Face of Hugo
By SENATUS Magazine | 3 May 2019

Former One Direction member Liam Payne has been signed up by Hugo Boss as global brand ambassador for its new, younger label. In addition to fronting campaigns for the label’s bodywear collection, the British solo artist will collaborate with the label on a capsule ‘Hugo X Liam Payne’ clothing series.

"I’m excited to be the new face of Hugo and I can’t wait to show you what we’ve been working on... I knew if I wanted to do something in fashion it should be with HUGO. They design clothes that guys like me want to wear" the pop star revealed.

The project marks Payne’s first foray into fashion design, following a wildly successful musical career that saw him achieve global fame as a member of the boyband One Direction. He launched his solo career after the group’s split in 2015, and has since collaborated with stars such as J Balvin and Rita Ora.

1 Photo | View Photos

Fashion & Style

A Look Inside: 'Christian Dior: Designer of Dreams' Exhibition in Shanghai

Dining & Travel

Gardens by the Bay Offers 6-Month Unlimited Promo to Cloud Forest and Flower Dome

Fashion & Style

Roger Federer Unveils New Tennis Shoe with On - THE ROGER Centre Court 0-Series

Fashion & Style

Dior Around the World Collection

Fashion & Style

Sandhya in Stolen

Fashion & Style

Dior Cruise 2020 Collection

All Rights Reserved. SENATUS © 2020
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.