ABCDior Personalization Service by Dior to Host Pop-Up at Marina Bay Sands | SENATUS



ABCDior Personalization Service by Dior to Host Pop-Up at Marina Bay Sands
By SENATUS Editor | 14 June 2019

The House of Dior innovates with a personalization service, ABCDior, that lets customers have their name embroidered on the Dior Book Tote, Diorcamp bags, and Walk’n’Dior sneakers at selected boutiques worldwide.

A distillation of virtuoso savoir-faire and an instant VIP favorite, the Dior Book Tote has become a Dior must-have: it requires more than one and a half million stitches to produce and is available in several signature motifs and essential House codes such as the Dior Oblique heritage canvas.

For Walk’n’Dior sneakers in the Dior Oblique canvas, the made-to-measure experience features embroidery on a two-tone label that is then hand-riveted to the back of the shoe. An exercise in style with varied, seemingly infinite combinations — the right foot doesn’t necessarily need to match the left, and the final look is entirely up to the wearer.

From 20 June to 14 July, the French luxury label is hosting a pop-up dedicated to Dior Oblique creations at level 1 of The Shoppes at Marina Bay Sands, located at 2 Bayfront Avenue.

For the occasion, customers may request the personalization service and have the name or initials of their choosing embroidered on the Dior Book Tote and Diorcamp, two emblematic bags with cult followings. Up to three letters can be embroidered onto the backs of Walk’n’Dior sneakers.

This exceptional personalization process offers the ideal opportunity to perpetuate the art and elegance of gifting perfected by Christian Dior himself.

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