2020 is turning out to be a busy year for Lenny Kravitz. In addition to fronting the fall campaign for Saint Laurent menswear, Kravitz is doing double duties also as the new face of YSL’ Y Eau De Parfum.

The 56-year-old singer brings an ageless signature of cool, matching the timeless rock edge of Y Eau De Parfum, with the brand adding, "He’s cool. He’s hot. He’s an icon in the YSL style."

Kravitz shares, "I create to inspire myself, and if I can inspire others, then that is beautiful."

Eau De Parfum is the creation of perfumer Dominique Ropion. The fragrance is the result of a "classic accord with a contemporary vibe." It features a bold mix of sage, geranium, and wood.