Swarovski Celebrates 125th Anniversary with Raffles City Singapore | SENATUS



Swarovski Celebrates 125th Anniversary with Raffles City Singapore
By SENATUS Editor | 19 November 2020

Swarovski is celebrating its 125th anniversary, partnering with Raffles City shopping mall in Singapore. The collaboration sees an impressive 15-metre tall Raffles City x Swarovski tree light up the bustling junction of Stamford Road and North Bridge Road.

Inspired by the incredible traditional Christmas trees in the Tyrolean Alps in Austria, home to Swarovski for the last 125 years, the tree is decked in a variety of shimmering snowflake ornaments inspired by the brand's 2020 Holiday Collection, twinkling fairy lights and topped with a large brilliant snowflake.

Swarovski’s iconic blue boxes tied with red ribbons sit at the base of the tree, and a dazzling photogenic wall filled with sparkling crystals invites visitors to capture their very own special Christmas memories while out in town.

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