Dsquared2's new Spring 2020 campaign entitled ICON stars legendary pop diva Cher and male supermodel Mark Vanderloo, alongside Hailey Bieber, Abby Champion, Nigel Herreneauw, Tae Min Par.

"Cher is beyond an icon, she is a cultural phenomenon. Everyone knows her for her over the top glamour. For the campaign we wanted her in just jeans and sweatshirt, giving space to her inner light that needs no sparkle."— Dean and Dan Caten, DSquared2 Creative Directors