Rolls-Royce Unveils "Boat Tail" - A Showcase of its CoachBuild Offering | SENATUS

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Rolls-Royce Unveils "Boat Tail" - A Showcase of its CoachBuild Offering
By SENATUS Magazine | 2 June 2021

Rolls-Royce has unveiled a unique coachbuild commission called ‘Boat Tail’.

After prompting the contemporary coachbuilding movement in 2017 with the introduction of ‘Sweptail’. Rolls-Royce Bespoke was approached by customers eager to move beyond existing constraints. For Rolls-Royce to define a project as Coachbuild, it must be client-driven and commissioned, with the added expertise of our Coachbuild Designers.

Over the years, designers, engineers and craftspeople at the Home of Rolls-Royce, a Global Centre of Luxury Manufacturing Excellence, have developed a unique fluency in interpreting the lifestyles of the remarkable women and men who are Rolls-Royce owners.

To fulfil these extraordinary client commissions Rolls-Royce has reached a decision to return to one of the historical roots of the marque and to initiate a distinct department within the company, Rolls-Royce Coachbuild.

"This car should mark a sense of occasion and serve that occasion like nothing else."

Such was the brief of Rolls-Royce Boat Tail’s commissioning patrons. In response and in reflection of their character, the rear deck inconspicuously houses a highly ambitious concept never seen before in the automotive world. At the press of a button, the deck opens in a sweeping butterfly gesture, to reveal an intricate and generous hosting suite. Its complex movement was inspired by cantilever concepts explored by renowned architect Santiago Calatrava.

The hosting suite creates a celebratory focal point for a shared occasion and affords ample opportunity to reveal the individuality of the clients’ tastes and desires. It harbours an abundance of surprises executed to the highest quality. Expressed in a celebratory fashion, subverting the very notion of the motor car, the hosting suite surprises and delights all who come to experience it.

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