Bvlgari officially unveiled its new Magnifica High Jewellery collection, staged for the first time in Milan from 3 to 4 June. Filmed in one of Milan’s most iconic locations, the Galleria Vittorio Emanuele II, the showcase is a celebration of Italian magnificence, with legendary tenor Andrea Bocelli offering his own unique interpretation in the Italian language of Beethoven’s “Ode to Joy / Inno alla Gioia”.
The Galleria Vittorio Emanuele II does not only serve as the spectacular stage for Bocelli and Venezi’s performances, but also stands out as the exclusive catwalk for a movie-like runway show interpreted by an outstanding diverse casting of supermodels: Lily Aldridge, Vittoria Ceretti, He Cong, Blesnya Minher and Solange Smith.
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Inspired by Milan’s prominent role on the international theater scene, the High Jewellery Show is infused with a dramatic, solemn vibe, injected with Bvlgari’s signature sense of boldness, but also with the brand’s quintessential irony and unapologetic attitude.
Lensed as spectators of an opera concert looking out the windows of the astonishing buildings inside the Galleria Vittorio Emanuele II, the models are then captured mysteriously interacting with an architectural model of the arcade, in a quirky play of surreal proportions. Through scale and time manipulation, the show creates a mutually reinforcing encounter between the splendor of fine jewellery and eternal architecture.
Bvlgari’s beauties don some of the Magnifica High Jewellery collection’s most incredible, multi-millionaire creations, spanning from the Imperial Spinel necklace revealing a 131.21-carat spinel, the fourth largest known in the world, to the Mediterranean Queen necklace, showing five outstanding oval cushion-cut Paraiba tourmalines, weighing about 500 carats, juxtaposed to cabochon emeralds and diamonds.