Jay-Z and Beyoncé Knowles Star in Tiffany & Co.'s New "About Love" Campaign | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

Jay-Z and Beyoncé Knowles Star in Tiffany & Co.'s New "About Love" Campaign
By SENATUS Magazine | 31 August 2021

Jay-Z and Beyoncé Knowles appear in a campaign together for the first time, in Tiffany & Co.'s new "About Love" campaign, starring alongside two key masterpieces Jean-Michel Basquiat’s Equals Pi (1982) artwork, and the legendary Tiffany Diamond.

The Tiffany Diamond, considered to be one of the most important gemstone discoveries of the 19th century, is one of the world’s largest yellow diamonds, CNN reports. It was unearthed in South Africa in 1877 and purchased by founder Charles Lewis Tiffany a year later. The diamond weighs 128.54 carats and features an unprecedented 82 facets. Only three women have worn the Tiffany Diamond since, including Audrey Hepburn and Lady Gaga.

Another key component of "About Love" is Basquiat’s "Equals Pi", a painting that has since its creation remained in a private collection. It is coincidentally painted in the same recognizable Tiffany blue.

3 Photos | View Photos

Watches & Jewelry

Zenith honors a historic legacy with the G.F.J. in yellow gold - Watches & Wonders 2026 #WatchesandWonders2026

Watches & Jewelry

Zenith presents a rare chronometric jewel in the G.F.J. tantalum - Watches & Wonders 2026 #WatchesandWonders2026

Watches & Jewelry

TAG Heuer redefines a square icon with the new Monaco Chronograph - Watches & Wonders 2026 #WatchesandWonders2026

Watches & Jewelry

Mastery in motion with the Rolex Cosmograph Daytona - Watches & Wonders 2026 #WatchesandWonders2026

Watches & Jewelry

A new golden age for the Rolex Oyster Perpetual 28 and 34 - Watches & Wonders 2026 #WatchesandWonders2026

Watches & Jewelry

Richard Mille scores a technical win with the RM 41-01 Tourbillon Soccer

All Rights Reserved. SENATUS © 2026
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.