Gucci launched its latest pop-up at Design Orchard in Singapore, taking over the venue with its ephemeral store providing a captivating shopping experience, dedicated to the adidas x Gucci collection starting from & June.
adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. Anticipated by the first adidas x Gucci lookbook, the collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same retro aesthetics of the show. With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear and accessories including Gucci’s own take on the famous adidas Gazelle sneaker.
The creativity of the dedicated Pop-Ups plays on the kaleidoscopic aesthetics of the collection. The space is defined by a perimeter of illuminated pointed arches complemented by vintage-inspired furniture. Elements featured within the set – up are fully coated in an energetic retro print taken from the collection combining the GG monogram with the sportswear brand Trefoil that find synergy amplifying two legacies.