PUMA and brand ambassador Dua Lipa have unveiled the second collection of their Flutur collaboration. The new season takes its cues from the classic rave culture and style, complete with neon colors and holographic accents. Photographer Jordan Hemingway captured the campaign photos, and they feature not only the pop star herself but also dancers from her Future Nostalgia tour.
“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” - Dua Lipa
The collection as a whole consists of over 30 different pieces, some of which include a flared T7 tracksuit and rave-inspired tracksuits in vibrant orange and purple colors. When it comes to footwear, there is the CELL Dome King as well as three different iterations of the Mayze shoe, namely the Mayze Boot and Mayze Metallic.