Chanel's latest collection and campaign for Fall-Winter 2022-2023 draws inspiration from Coco Chanel’s travels to Scotland, the geographic and cultural origin of the wool tweed fabric that characterizes so much of the designer’s work and aesthetic legacy.
“We followed the footsteps of Gabrielle Chanel along the River Tweed, to imagine tweeds in the colours of this landscape,” explains creative director Virginie Viard, “like that of a long pink coat mottled with blue and purple, or a burgundy suit with a delicate gold shimmer.
“This is what Gabrielle Chanel would do on her walks through the Scottish countryside: she would gather ferns and bouquets of flowers to inspire the local artisans for the tones she wanted.”
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