Valentino introduces new concept for stores worldwide | SENATUS



Valentino introduces new concept for stores worldwide
By SENATUS Editor | 24 November 2022

Valentino unveils a new concept for its stores worldwide, presenting an evolution of the brand towards an increasingly human-centric approach through a more intimate retail dimension.

A gradual redesign of its global locations starting in November 2022, the project stems within the Maison itself and strengthens the brand’s focus on client experience through a contemporary design language.

On the cusp of tradition and innovation, the concept represents Valentino’s identity as a Maison de Couture, with an interior design that speaks of the brand’s artisanal approach and aesthetic.

The new concept originates from a rethink of the brand’s relationship with its clients, which becomes the central focus of the design story and sets the tone for a client journey inspired by Italian hospitality, devised as a ritual guided by the store team through the spaces.

Each store becomes a new home for the brand and an intimate place to welcome its clients, placing human connections at the heart of Valentino, celebrating the Maison’s iconic codes and its Italian heritage.

The Maison’s menswear and womenswear prêt-à-porter collections as well as Valentino Garavani accessories are presented through a discreet set up featuring unexpected design details. Each store offers a unique experience, with an aesthetic design idea declined across different territories through distinctive elements that connect the space to its locale. Special areas will be reserved for private appointments, to enhance the feeling of intimacy and exclusivity within a carefully curated setting.

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